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Saturday, October 20, 2012

spotlight–concepts for ipad app

Our best friends have just launched their newest app. It is called Concepts and is by TopHatch.

A couple of weeks ago, I was able to participate in the creation of their youtube video . Can you see me, or my hands at least? I am the one with the prettiest bling! Check it out here:
As a floral designer (and landscape designer), this app is so perfect for me for a couple of reasons.
First – I always visualize the designs that I am going to create for our clients. I can see perfectly what I am trying to create, but it may be hard for my clients to read my thoughts! :) This app allows me to place my thoughts and visions in picture form for my clients to see.
Second – as I visualize my designs, sometimes things get blurry because there is a bit too much complication and unorganized material floating around. So Concepts allows me to get all that unorganized matter into one clear design concept. I can work with all the design elements of size, shape, color, line, texture, and rhythm all at once with this app.
Third – Not only is this app quick to use, I can then email my concepts to my clients for their approval to continue with their designs. And I can save my concept drawings for my portfolio.
Along with these main ideas, I also love how I can just doodle and practice on it, my girls love to use it, and I can take it with me anywhere and not have all my markers and sketch book to remember.
AND, it is FREE!!! Who doesn't love a good, free product!

Here is their website and the main description for their app: http://concepts.tophatch.com/

Concepts combines the expressiveness of artistic sketching with the precision of drafting into one simple, beautifully-made drawing app that helps you explore, capture and share ideas wherever inspiration strikes.
SMOOTH, EXPRESSIVE INK
Professionals know the great power and emotion that can be communicated from a single defining line. You'll expect nothing less; a fast, fluid experience (built on hardware-accelerated OpenGL) that makes each stroke you draw beautiful, expressive, and responsive to your slightest movements. Includes multiple pens, multiple sizes, and a beautifully simple color palette complete with shades.
DESIGN WITH LINES
Most of us have difficulty hand-drawing a perfectly straight line or a beautifully even curve - but we figured out the recipe. Simply place two fingers on the screen, then trace a magic dotted line with your finger or stylus. For that perfect curve, just pinch your fingers together. It's hard to believe at first, so try it as much as you like - then pick it up from the in-app store.
Congrats B&M for this awesome new creation! I am so excited to utilize this more into my business.

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